![]() Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. After all, social media is the go-to place for consumers to sound off. If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.Īnd focusing on actual customer conversations means that you can take action with confidence. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. That’s why brands use social media monitoring tools to supplement their native data.Ĭonsider that the stakes are high when it comes to your social mentions. This is especially true if you’re active on multiple networks. The problem? These types of conversations don’t typically pop up in your notifications.
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